Business Articles

Business Article:

1)  "What Is Management’s Role in Innovation?"

• The term "management" really is counter to innovation. Innovation can't be managed but it can be facilitated by creating environments that give people space to think and share and providing structures that enable ideas to captured and explored. What then is the real role of management? To be the facilitators and champions of knowledge transfer and innovation.

2)"Leadership Lessons From Outer Space"

• Nobody knows that better than Virts, who has served as the chief of the F-16 HARM. Virts is also a 2011 graduate of the General Management Program. Hands-off is Virts' usual management style in the space station. An astronaut's career hardly fits the corporate mold. Virts indicated that it's a matter of character and attitude. Virts then admitted what really wows him. Equipped with rubber bands, the bags un-fussily but effectively deal with garbage in a weightless environment. 

3) "Secrets to a Successful Social Media Strategy"

• I agree with the point of writer about what online platforms are giving and what offline experience isn't, and I clearly have no issue in understanding how companies can engage customers via social media, but are companies really making sales via social media? I mean companies like Coke and Pepsi of course aren't doing it for sales, rather to be the part of family but what about new companies? How can they generate sales via social media?